Power of Sight


The eye is the organ of our the sense of sight, and the eye’s nerve receptors take in information when it is stimulated and send it up to the brain. So, for instance, when a color changes in the room, the receptors are stimulated, send the message to the brain, the brain interprets that information, and tells you about what you are seeing. We tend to associate colors with feelings based on our experiences in nature, so it makes sense that when we look at colors the information we take in is not just the color, but the brain automatically interprets it into feeling.

Did you know…

  • That sight is our most advanced and evolved sense?
  • That even though the image in the retina is upside down, the brain is smart enough to put it right side up so that we can perceive things accurately?
  • That birds have higher visual acuity than humans?

Color and Moods White Paper

Scientists have studied the effect of color on our mood and way of thinking for many years.

Since the time of Pavlov and his experiments with salivating dogs, psychologists have known that stimuli can take on the properties of other stimuli with which they are associated. Pavlov used a bell and some meat; current theorists are focusing on colors and the moods with which they are associated.

Since everyone has different experiences, there will be some variability of associations to colors. There also are some correlations that are specific to particular cultures. However, there are also universal associations that are applicable to nearly everyone. There is surprising consistency among authors who describe these associations. (Eiseman, Holtschue, McCauley, Morton) Because of its association with nature and vegetation, green is associated with growth, fruitfulness and renewal.

Red, being the color of blood and fire, brings feelings of warmth, excitement, and passion. Blues, referring to the sky and lakes, associate with spirituality, cleanliness and tranquillity. Yellow is the color of sunlight and fruits, and brings feelings of cheer hope, and vitality. Orange, with its reference to fire and sunset, evokes feelings of energy and excitement. Purple, which rarely occurs in nature, is linked to spirituality, mysticism, and creativity. Jill Morton (1997) determined the accuracy of these associations with an international database of over 60,000 individuals.

In addition to mental associations, there are also physical responses to color. Light energy stimulates the pituitary and penal glands, and these regulate hormones and our bodies’ other physiological systems. Red, for example, stimulates, excites and warms the body, increases the heart rate, brain wave activity, and respiration (Friedman).

Bright colors, such as yellow, reflect more light and stimulate the eyes. Yellow is the color that the eye processes first, and is the most luminous and visible color in the spectrum. There may be effects from colors that we do not even understand yet. Neuropsychologist Kurt Goldstein found that a blindfolded person will experience physiological reactions under rays of different colors. The skin may be able to “read color” and our bodies, minds, and emotions respond (Santa Lucia, p. 12).

The effect of colors on emotion is currently a topic of much interest. Magazines such as Self, Cosmopolitan, McCall’s, American Health and Psychology Today have articles describing the association between color and mood. The November 6, 2004 issue of the Cincinnati Post contained an article about the effect of color on mood, and Realty Times featured and article on November 5, 2004, about the way that color affects how people feel.

Color therapy is gaining acceptance in the scientific community. In England, a headteacher improved behavior in students using “Kaleidoscope Therapy” in which colored lights are projected around a therapy room, and children explore emotions through color and positive affirmation (Lubbock). In the United States, Baker-Miller Pink has been used in jail cells to calm prisoners. Dr. Alexander Schauss Ph.D., director of the American Institute for Biosocial Research in Tacoma Washington stated, ” (pink is a) tranquilizing color that saps your energy. Even the color-blind are tranquilized by pink rooms” (Walker, pp. 50-52). Intermittent use appears more effective than long term exposure.

University of Hawaii associate head coach George Lumkin was a member of the 1991 staff that saw visitor’s locker rooms at Iowa and Colorado State painted pink in the belief that the color made players passive. Now there is a rule that a visiting team’s locker room cannot be painted a different color than the home team’s locker room. In other words, it can be pink, black or any color of the rainbow, as long as both locker rooms are the same color. (Color Matters)

Alternative medicine is embracing the concept of color therapy. Like aromatherapy, color therapy is used to rebalance and heal the body. According to the International Association of Colour, the body achieves psychological and physical harmony through the use of color’s vibrational energy (Raines). Products such as Philosophy’s color therapy bubble bath called Rainbow Connection, and Tony and Tina’s nail polishes named for the aura they emit (such as deep red for courage) reflect the popular interest in color and emotion. There are also psychological tests where your personality or career needs are determined by the colors you prefer. (Colorwize)

Color defines our world and gives definition to the objects around us. The human reaction to color is based on nature’s symbolism, and the human psyche is what interprets these colors and gives them meaning. We are just beginning to understand the subtleties of the influence of color on our moods and emotion, and how we can use this influence to set a positive tone for our life.

Research Sources:

Avon Goes Atomic (news). European Cosmetic Markets, 19 (3) p. 76(1). Wilmington Publishing Ltd., March 2002.

Birren, Faber. (1961) Color Psychology and Color Therapy: A Factual Study on the Influence of Color on the Human Life. University Books Inc.

Bleicher, Steven. (2012) Contemporary Color: Theory and Use- Second Edition. Delmar.

Body Bulletin. Can color cure a blue mood? October 1999, pp1-4.

Broweus, Hulten, Van Dijk. (2009) Sensory Marketing. Palgrave Macmillan.

Business News Publishing, March 2002.

Cass, Hyla. Light and color. In According to natural highs: Supplements, nutrition, and mind/body techniques to help you feel good all the time . Penguin Putnam, 2002, pp. 273-276.

Chromatherapy Practitioners. (1956) Color Healing. Health Research.

Cibul, Julia. Good Mood Hues. American Health, June 99, p.49-55.

Color Matters. Drunk Tank Pink. Color matters – The Body. Retrieved November 10, 2004, from http://www.colormatters.com/body_pink.html.

Colorwize. Colorwize personality test. Retrieved November 10, 2004 from


Constantino, Maria. (2003) The Spa handbook: A Guide to Enhancing Physical, Mental, and Spiritual Well-Being. Barnes and Noble Inc.

Eckstut, Joann and Arielle. (2013) The Secret Language of Color. Black Dog Publishers.

Eiseman, Leatrice. (1998) Colors for Your Every Mood. Sterling, Virginia: Capital Books.

Eiseman, Leatrice (2006) Color: Messages and Meaning. Handbooks Press.

Eiseman, Leatrice. (2003) The Color Answer Book. Sterling, Virginia: Capital Books.

Eiseman, Leatrice (2006) More Alive With Color: Personal Colors- Personal Style. Sterling, Virginia: Capital Books.

Finlay, Victoria. (2004) Color: A Natural History of the Palette. Random House Trade Paperbacks.

Fischer, Tom. (2010) The Gardener’s Color Palette. Timber Press Inc.

Friedmann, Rosemary Sadez, Scripps Howard News Service, “Colors alter our feelings,moods, desires.” Cincinnati Post, November 6, 2004.

Gage, John. (2000) Color and Meaning: Art, Science, and Symbolism. University of California Press.

Gains, Neil. (2014) Brand esSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page Limited.

Hale, Gill. (2002) Feng Shui : Understanding the Ancient Art of Placement. Hermes House.

Holtzchue. (2001) Understanding color. Wiley Publishing.

Kaplan, Laura. Let there be light: defining your club’s image through creative lighting design. Club Management, 80 (6): 76(4). Finan Publishing Company, Inc., December 2000.

Khouv, Natalia. The meaning of color for gender. Color Matters – Research. Retrieved November 10, 2004, from: http:/colormatters.com/khouv.html.

Kopec, David. Color, mood affect psychology. Realty times. November 12, 2004.

Retrieved November 12 from http://realtytimes.com/rtapages…20041105_colormood.htm.

Krishna, Aradhna. (2013) Customer Sense: How the 5 Senses Influence Buying Behavior. Palgrave Macmillan.

Krishna, Aradhna. (2010) Sensory Marketing: Research on the Sensuality of Products. Psychology Press.

Lauren, Ralph (Founder). Color Forecast. Color Trend Report, 2004. p. (12) Style ideas: The Home Depot. Winter 2003.

Liebman, Lisa, In living color. Psychology Today, July/August, 1996, p 14.

Lindstrom, Martin. (2005) Brand Sense: Sensory Secrets Behind the Stuff We Buy. Free Press.

Lubbock, Anne. School colour therapy is huge success. Counselling and Psychotherapy Journal. August 2004, pp. 23-27.

Mahnke, Frank. (1996) Color, Environment and Human Response. Wiley Publishing.

McCauley, Mark. (2000) Color Therapy at Home: Real Life Solutions for Adding Color to Your Life. Rockport Publishers Inc.

Mella, DorotheeL. (1988) The Language of Color. Warner Books Inc.

Mollica, Patti. (2013) Color Theory: An Essential Guide to Color- From Basic Principles to Practical Applications.

(2012) Pantone Colors. Abrams Appleseed.

Seuss. (1996) My Many Colored Days. Alfred A Knopf.

Speerstra, Karen. (2013) Color: The Language of Light. Divine Arts.

Stewart, Jude. (2013) Roy G. Biv : An Exceedingly Surprising Book About Color. Bloomsbury Publishing.

Zuffi, Stefano. (2012) Color in Art. Abrams.

What are your favorite colors? What do those colors remind you of when you think about them? Do you notice any feelings in your body?

Share with us how you engage your sense of sight to improve your mood. Join the discussion on our social networks like twitter and facebook at @getyourmoodon, and use hasthags #tranquility #serenity #renewal #passion #energy #happiness #creativity and #sassy so we can share tips and strategies for #improvingmoods and #coloringlives. We would love to hear what works for you!

Have an interesting resource for site? E-mail us at info@themoodfactory.com and share with us. We would love to add you to our list of resources.

Some Interesting Sources:


Scientific Psychic