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The Mission of the Mood-factory
is simply this: “To Improve Moods."
Our unique wellness products at the Mood-Factory
are based on research about how sensory experiences influence
moods. Experts in the field of Aroma-chology, colors,
psychology, nutrition, and more were used to develop
this exclusive line of products. Mood-scents
and Mood-lites are the primary product categories,
and are all available in the following Moods~ Sassy,
Tranquility, Serenity, Renewal, Energy, Passion, Creativity,
and Happiness!
Called a ‘Must Have’ by New York Magazine, these products
are unique gifts of wellness for birthdays, weddings,
baby showers, holidays and more. Items are available
on our website and at retailers across the nation.
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 25W light
bulbs with a special coating generating a soft glow,
available in Moods~ Tranquility, Serenity, Renewal, Happiness,
Creativity, Energy, Passion, and NEW Sassy!
Metropolitan Starter kit – a beautiful chrome / glass
touch lamp with one of each Mood-lite included. Available
in Moods~ Tranquility™, Serenity™, Renewal™, Happiness™,
Creativity™, Energy™, Passion™, and Sassy™ scents, including:
 Colouroma Therapy™ ‘to go’ cards
Bottled scents for NEW Aroma-rings
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Kathryn
Goetzke White, age 36, is the entrepreneur and
innovator behind Mood-lites™, a new category of lighting
in the $5 billion dollar U.S. lighting marketplace. Her
mission for the Factory is to ‘Improve Moods’, and
armed with an MBA in International Marketing, an undergraduate
degree in Psychology, over fifteen years of experience
with small and large, Fortune 100 companies, and as
a Depression Survivor she aims to do just that.. In
her capacity as president, CEO and founder, White oversees
sales, marketing and operations for the Mood-factory.
Prior to founding her own company, White, a world traveler
who has worked and studied across the world, was Vice
President of Sales and Marketing for Compass Marketing.
She guided Fortune 100 companies like The Gillette Company,
Johnson & Johnson, Unilever, General Mills, and others
in development of Alternate Channels, leading revenue
growth of over 400% for Compass Marketing. White also
led the strategic planning and business development for
Brazilian-based Seed Technology Solutions (SeedTS), a
Sao Paulo based technology firm, with income rising over
200% and project acquisitions with Deutsche Bank.
White began her career with 3M Corporation where she
worked as a Research Manager at their headquarters in
Minneapolis. She moved on to develop her experience at
American Express serving different capacities in New
Products, Marketing, Research and Promotions. After spending
four years at American Express she went on to learn the
ropes of Advertising in the West, exploring the mountains,
wildlife and adventurous outdoors along the way. White
also has a Master of Business Administration degree in
International Marketing Management and a Bachelor of
Arts degree in Psychology, International Studies and
Biology.
In addition to launching Mood-lites, White has also
begun a non-profit organization for depression called
iFred (the International Foundation for Research and
Education on Depression – www.depression.org )
dedicated to encouraging research on depression and reducing
the stigma associated with the disease. According to
the World Health Organization, depression is going to
be the 2nd leading killer worldwide by the year 2020. Committed
to donating her personal resources to philanthropic causes,
White also served as a board member for the Watson Children’s
Shelter, and on advisory boards and committees for the
United Way, YWCA, the Breast Cancer Resource Guide, Sailing
into the Arts, and a local Food Bank.
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