About Us


Our Mission is Simple: To Improve Moods.

We do that by teaching you how to engage your senses to improve your well-being. Being present is one of the fastest ways to feel better and lead healthier, more productive fulfilling lives. So we’ve developed product lines along the visual and scent senses to help you choose your mood! Our eight moods include Passion, Energy, Happiness, Renewal, Serenity, Tranquility, Creativity, and Sassy.

700 N.Carpenter Chicago, IL 60642

Reach out to us 1-866-353-MOOD (6663) or by email info@themoodfactory.com

Our Founder

Kathryn, Goetzke, portrait, advisors, about usKathryn Goetzke is the entrepreneur, philanthropist, strategic consultant and global depression advocate. She is the entrepreneur and innovator behind Mood-lites™, a brand that achieved over 35 million dollars in retail sales. As her role as Chief Mood Officer at The Mood Factory, her goal is to ‘Improve Moods’ by teaching consumers how to get in the present moment through engaging senses. Armed with an MBA in International Marketing, an undergraduate degree in Psychology, and over 20 years of experience with small and Fortune 100 companies, she aims to do just that with her new line of product based on how scents impact moods. Read more…



Our Advisors

Leatrice Eiseman is a color specialist who has been called “America’s color guru.” She heads the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute and edits the Ezine on the Pantone website. Lee is the author of six books on color, among them, Colors For Your Every Mood (Capital Books, Sterling, VA), which was chosen as a Book of the Month Club selection and received an award from the Independent Publisher’s Association.

Lee was named in the group of 50 top style makers two years in a row (#17 the first year moving up to #13 this year) by Home Furnishings Now, the leading home furnishings trade publication. And recently Fortune Magazine featured her as one of the top decision makers. Her academic background includes a degree in psychology from Antioch as well as advanced studies and a counseling specialist certificate from UCLA. She has studied both fashion and interior design and has taught in both areas.


Rachel Herz, Ph.D. is a neuroscientist and leading world expert on the psychological science of smell. She has been conducting research on the sense of smell, emotion, perception, motivated behavior and cognition since 1990. Dr. Herz has published over 70 original research papers, received numerous awards and grants, co-authored several college textbooks, and is an adjunct professor at Brown University and Boston College. She is also a professional consultant to various industries regarding smell, taste, food and flavor, and is frequently called upon as an expert witness in legal cases involving olfaction. Dr. Herz is the author of two popular science books, The Scent of Desire: Discovering Our Enigmatic Sense of Smell, which was selected as a finalist for the “2009 AAAS Prize for Excellence in Science Books,” and That’s Disgusting: Unraveling the Mysteries of Repulsion, which analyzes the emotion of disgust from culture to neuroscience, and has received numerous accolades from both popular and scholarly presses. Currently in the process of publication, Rachel Herz has a new book that explores how our senses and psychology govern our perception of food, and the experience and consequences of eating.

For more information see: www.rachelherz.com



Dr. Elizabeth Lombardo started her professional career as a Physical Therapist after getting her Master’s degree at Duke University. It was then that she realized that every goal we have, whether it is related to our bodies, relationships, work or life, requires a significant mental edge in order to achieve it. In her quest to help people actualize their dreams, Elizabeth went back to school to get her Ph.D. in Clinical Psychology. Wanting to help people “before they need a couch,” Elizabeth now coaches, consults, and speaks to groups about how to achieve their desired results.

Elizabeth is a highly sought-after speaker and media consultant. She has been honored by giving a prestigious TED-x talk. Elizabeth is frequently interviewed by today’s top media outlets including Forbes, Wall Street Journal, Money Magazine, Health, MSNBC, USA Today, CNN, and National Public Radio. She had made multiple appearance on the Today Show. Her book, “A Happy You: Your Ultimate Prescription for Happiness” is a national bestseller.

Kirsten Straughan is a nutritionalist and serves as an advisor to the Factory. She received her undergraduate degree in nutrition and completed her internship at Loyola University Chicago. She is a registered dietitian with a background that includes five years of clinical experience at Mercy Hospital and Medical Center in Chicago and four years of private practice nutritional counseling work, in addition to many nutritional educational experiences.

Susan Minamyer has a Masters degree in Psychology from Roosevelt University in Chicago and an undergraduate degree in Psychology from Beloit College. She graduated Magna Cum Laude and has conducted numerous psychological and behavioral research studies. Susan is a world traveler, cultural explorer and English teacher. She has edited multiple books and authored several papers and articles on moods and sensory experiences. She currently serves on the Board of Directors of iFred.


Kelly Rehborg connects your office space, corporate goals and people to increase inspiration, creativity and productivity in your team, give you the edge in making your business the “go to” brand in your niche or industry.

Kelly soared to her own seven figure success using proven design tools and the principles of feng shui in her home and office. Putting her passion for design and supporting entrepreneurs into action, she launched her own company, Eleven Fifty Eight in 2013.

Kelly’s proven process applies science and ancient wisdom to the critical aspect of office design so that your team produces work that not only turns heads but bumps your business up to the next level. She is a member of the International Feng Shui Guild and the author of the Your Personal Element series on the Five Element Theory of Feng Shui.