All our mood improvement products
are based on research. Learn more about
the Power of Color, Scent and Taste. View
our entire Colouroma Therapy Presentation,
the combining of scent and color to intensify
the desired mood. Download and printout information
to share and educate others on how they can improve
their mood with color, scent and taste.
Colouromatherapy
Research supports the concept that
colors and scents, combined, produce a more intense
experience than either presented alone. We
have learned associations between certain smells
and certain colors. Researchers have found
that strawberry flavored drinks smell more pleasant
and have a more intense odor when colored red than
green (Zellner et al., 1991). White wine
is perceived as having a different odor when it
is artificially colored red. Morrot et al., 2001)
A study was also conducted using
an MRI to map brain activity during the presentation
of odors alone, colors alone, colors paired with
associated odors (lemon-yellow, strawberry-red,
spearmint-green, caramel-brown), and odors paired
with non–associated colors (strawberry-blue,
etc.). The researchers (Calvert et
al) identified the areas of the brain where activity
was noted during the presence of smells alone,
and found, that when the stimulus included odors
and associated colors, activity in these regions
was enhanced above that observed to only the smell. Incongruent
parings, which did not have previous associations,
suppressed brain activity to a level below that
observed to odors in isolation. Associated color-odors
(lemon-yellow) produced more intense activity;
non-associated (strawberry-blue) produced less.
Since odors are partly perceived
in the limbic portion of the brain, which is also
the seat of emotions, it would make sense that
odors affect emotions on a level which is below
our conscious awareness. By pairing color
with associated odor, the combined stimulus would
provide a more intense emotional response that
either one individually.
View
our entire Colouroma Therapy Presentation
