Colors and Moods "Research shows that you can change your mood by the colors you surround yourself with," says Leatrice Eiseman, executive director of the Pantone Color Institute and author of Colors For Your Every Mood (Capital Books, 1999). "Even a small colored object, like a bracelet or a handbag , can give you benefits," she says.

Colors and Moods Color References Colouroma Therapy

Scientists have studied the effect of color on our mood and way of thinking for many years. Since the time of Pavlov and his experiments with salivating dogs, psychologists have known that stimuli can take on the properties of other stimuli with which they are associated. Pavlov used a bell and some meat; current theorists are focusing on colors and the moods with which they are associated.

Mental Associations with Color
Since everyone has different experiences, there will be some variability of associations to colors. There also are some correlations that are specific to particular cultures. However, there are also universal associations that are applicable to nearly everyone. There is surprising consistency among authors who describe these associations. (Eiseman, Holtschue, McCauley,Morton)

Jill Morton (1997) determined the accuracy of these associations with an international database of over 60,000 individuals.

Physical Response to Colors
In addition to mental associations, there are also physical responses to color. Light energystimulates the pituitary and penal glands, and these regulate hormones and our bodies’ other physiological systems. Red, for example, stimulates, excites and warms the body, increases the heart rate, brain wave activity, and respiration (Friedman).

Bright colors, such as yellow, reflect more light and stimulate the eyes. Yellow is the color that the eye processes first, and is the most luminous and visible color in the spectrum. There may be effects from colors that we do not even understand yet. Neuropsychologist Kurt Goldstein found that a blindfolded person will experience physiological reactions under rays of different colors. The skin may be able to “read color” and our bodies, minds, and emotions respond (Santa Lucia, p. 12).

Emotional Response to Colors
The effect of colors on emotion is currently a topic of much interest. Magazines such as Self, Cosmopolitan, McCall’s, American Health and Psychology Today have articles describing the association between color and mood. The November 6, 2004 issue of the Cincinnati Post contained an article about the effect of color on mood, and Realty Times featured and article on November 5, 2004, about the way that color affects how people feel.

Color therapy is gaining acceptance in the scientific community. In England, a headteacher improved behavior in students using “Kaleidoscope Therapy” in which colored lights are projected around a therapy room, and children explore emotions through color and positive affirmation (Lubbock).

In the United States, Baker-Miller Pink has been used in jail cells to calm prisoners. Dr. Alexander Schauss Ph.D., director of the American Institute for Biosocial Research in Tacoma Washington stated, " (pink is a) tranquilizing color that saps your energy. Even the color-blind are tranquilized by pink rooms” (Walker, pp. 50-52). Intermittent use appears more effective than long term exposure. Mood-lites White Paper Page 2 12/1/2004

University of Hawaii associate head coach George Lumkin was a member of the 1991 staff that saw visitor’s locker rooms at Iowa and Colorado State painted pink in the belief that the color made players passive. Now there is a rule that a visiting team’s locker room cannot be painted a different color than the home team’s locker room. In other words, it can be pink, black or any color of the rainbow, as long as both locker rooms are the same color. (Color Matters)

Alternative medicine is embracing the concept of color therapy. Like aromatherapy, color therapy is used to rebalance and heal the body. Accordingto the International Association of Colour, the body achieves psychological and physical harmony through the use of color’s vibrational energy (Raines).

Products such as Philosophy’s color therapy bubble bath called Rainbow Connection, and Tony and Tina’s nail polishes named for the aura they emit (such as deep red for courage) reflect the popular interest in color and emotion.

There are also psychological tests where your personality or career needs are determined by the colors you
prefer. (Colorwize)

Color defines our world and gives definition to the objects around us. The human reaction to color is based on nature’s symbolism, and the human psyche is what interprets these colors and gives them meaning. We are just beginning to understand the subtleties of the influence of color on our moods and emotion, and how we can use this influence to set a positive tone for our life.

About the Author
Susan Minamyer graduated from Beloit Collect Cum Laude, Phi Beta Kappa with a Bachelor of Arts in Psychology. She obtained her Masters in Psychology, with honors, from Roosevelt University. She went on to pursue additional graduate work at University of Chicago Loyola and the University of Akron, Ohio. Susan taught English and mathematics and worked as a school Psychologist and school Principal. Susan is married and lives in Medina, Ohio.