Mood-lites launches “Brighten Our World Bright Pink” campaign to Raise Money and Awareness for Breast and Ovarian Health
Chicago, IL (August 31, 2015) Chicago-based company The Mood Factory, with brand Mood-lites®, is proud to announce a collaboration with Bright Pink® to raise money and awareness for breast and ovarian health. During September and October, The Mood Factory will donate $0.25 for each Hot Pink Sassy incandescent Mood-lite sold to Bright Pink® to encourage households, dorms, and offices around the U.S. to light bright pink for the month of October. Mood-lites are manufactured by Feit Electric and available at Lowe’s Home Improvement stores nationwide or online for $2.98.
Lindsay Avner, Founder and CEO of Bright Pink, is excited about the collaboration: “Bright Pink is so grateful for the support of Mood-lites. Products like this allow us to continue to reach more women with life-saving education about breast and ovarian health so all young women are empowered to take action.”
The illumination campaign provides an innovative and unique way to raise money and awareness for breast and ovarian health and early detection as it brings the conversation to the front porch in a visible way.
Kathryn Goetzke, CMO of The Mood Factory, is excited to launch this effort “The beautiful glow of a Mood-lite is a visual reminder about the importance of early detection. Plus, if each of the 110 million households lit just one pink Mood-lite, it could potentially raise $27 million dollars in funding for Bright Pink, equating to 27 million women empowered through Bright Pink’s AssessYourRisk.org. Our goal is to provide support and help Bright Pink accomplish their efforts in breast cancer awareness and support.”
For more information on the campaign, please e-mail firstname.lastname@example.org or call 1.866.353.MOOD (6663).
About The Mood Factory:
The Mood-Factory, www.themoodfactory.com, founded by Kathryn Goetzke in 2004, is based in Chicago IL. It first came to national prominence with the development of a new category of lighting with the launch of Mood-lites, www.mood-lites.com, available in multiple “moods” ranging from Happy™ to Passion™ to Serenity™. The line is currently available at Lowe’s Home Improvement nationwide. Goetzke is also the founder of iFred (the International Foundation for Research and Education on Depression), www.ifred.org, a non-profit organization whose mission is to shine a positive light on depression and eliminate the stigma associated with the disease through prevention, research and education. Its goal is to ensure 100% of the 350 million people affected by depression seek and receive treatment. iFred’s flagship program is a free online evidence based curriculum called Schools for Hope, www.schoolsforhope.org, an important initiative based on research that Hope is teachable, aimed at teaching 5th graders exactly how to hone this skill.
About Bright Pink:
Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink’s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.