Mood-Factory Launches Mood Engaging USDA Certified Line at Expo West

Collection photo_oilsChicago, IL, February 27 2015The Mood Factory, the creator of unique sensory wellness products, is proud to announce participation in Expo West Fresh Ideas Organic Marketplace on Thursday, March 5, 2015 from 12:30 p.m. -5:30 p.m. in Booth 44 at the white tent next to the Anaheim Marriott Hotel beside the Convention Center in Anaheim, CA.

The Mood Factory is showcasing its newest USDA certified product line, with an MSRP from $5.00 to $25.00, based on how scents affect moods. The new line includes Vegan and all natural Mood-butters, Mood-crystals, Mood-scents, Mood-essences, Mood-candles, and Mood-deodorants. Each line is available in the following moods: Happiness, Energy, Passion, Renewal, Serenity, Tranquility, Creativity, and Sassy. The company partnered with North Coast Organics to launch the collection, and is excited about building off the Mood-lites brand currently sold at Lowe’s Home Improvement Nationwide.

The intention of the new line is to synergistically combine colors and scents, as research suggests the more senses you engage to elicit a desired response, the more intense the impact. “Our new Mood Factory products were created based on eight common colors and scents and their most closely associated moods,” said Kathryn Goetzke, founder of The Mood Factory. “Our aim is to educate consumers on what impacts how they feel, get them engaged in the present moment, and empower them to ‘choose their own mood’ with certified organic consumer goods”.

Ms. Goetzke presented last year at ScentWorld, highlighting research about the art and science of color and scent engagement. Her initial studies of colors and moods were under color expert Leatrice Eiseman, (www.colorexpert.com), Executive Director of the Pantone Color Institute who states: “Research suggests that colors impact our moods. Color choice is scientific, psychological and emotional. This new line of sensory products is an innovative way to engage consumers for positively impacting their mood.”

Nathan Morlin, founder of North Coast Organics, is excited about the new partnership. “We are excited to combine our expertise in manufacturing natural, USDA organic certified, vegan products with the expertise of The Mood Factory. We believe in the philosophy of improving moods, and think with the combined scent and healing ingredients of our product lines, everyone wins. We are excited to get these into the hands of consumers.”

About The Mood-Factory – The Mood-Factory, www.themoodfactory.com, founded by Kathryn Goetzke in 2004, is based in Chicago IL. It first came to national prominence with the development of a new category of lighting with the launch of Mood-lites, www.mood-lites.com, available in multiple “moods” ranging from Happy™ to Passion™ to Serenity™. The line is currently available at Lowe’s Home Improvement nationwide. Goetzke is also the founder of iFred (the International Foundation for Research and Education on Depression), www.ifred.org, a non-profit organization whose mission is to shine a positive light on depression and eliminate the stigma associated with the disease through prevention, research and education. Its goal is to ensure 100% of the 350 million people affected by depression seek and receive treatment. Part of the proceeds of this new line benefits the new Schools for Hope program, www.schoolsforhope.org, an innovative initiative based on research that Hope is teachable, aimed at teaching 5th graders exactly how to hone this skill.

#improvingmoods #coloringlives #chooseyourmood

For Press Inquiries: Kelly Taylor: kelly@alaketpr.com/305.499.0695

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